Module 1: Strong Foundations
In this module you'll learn the foundational pillars that make up a successful Instagram account. Most users skip these steps and their accounts fail to flourish as a result. Learn how to create an Instagram bio that converts, how to make the most of the link in your bio, choosing between a business & personal account, strategically select your focus & niche, setting realistic goals for success & much more!
This module includes:
- 7 Video Lessons
- 2 Workbooks
- 3 Progress Trackers
- 1 Implementation Calendar
- 1 Relevant External Link
- 1 Quiz
Module 2: Creating Quality Content
In this module you will learn how to strategically create content that stops users in their tracks, encourages engagement & helps build your authority! Lessons include: how to take great photos (even if you aren't a photographer!) how to edit like the pros, how to create graphics, how to master IGTV, Instagram Live and Reels, how to easily create cohesion, build your visual brand & more!
This module includes:
- 12 Video Lessons
- 1 Workbooks
- 1 Quiz
Module 3: Utilizing Instagram Stories
In this module I teach you everything you need to know about using one of Instagram's most powerful features - Instagram stories! You'll learn how to create compelling stories, effectively use the design tools, encourage engagement with polls, stickers & gifs, strategies to reach users outside of your current audience, make epic highlights & more!
This module includes:
Module 4: The Power of Hashtags
Hashtags that have been carefully selected can bring a targeted stream of traffic to your feed, all day, every day! Skipping this part of your Instagram strategy will drastically reduce your ability to grow and receive engagement. In this module I teach you my tried and true methods for finding the tags that bring you the most exposure. I give you over 250 pre-selected hashtags you can use right away, teach you about brand tags and even the infamous shadowban!
This module includes:
5 Video Lessons1 Workbook1 Relevant External Link5 Hashtag Starter Packs1 Quiz Module 5: Planning & Posting
What you're posting is extremely important, however how you post it is too! In this module I teach you what elements make up a perfectly optimized Instagram post. You'll learn how to write captions that invoke emotion, encourage engagement and get your audience to take action, when and how often to post, how to effectively schedule content in advance and make sure you are consistently putting out great content for your audience!
This module includes:
- 4 Video Lessons
- 1 Workbook
- 1 FREE Month of Later Premium
- 1 Quiz
Module 6: Account Growth
In this module you will learn how to quickly and effectively grow your Instagram following. Most importantly, you'll learn how to increase your following with targeted and engaged users (not just anyone!) I teach you my step-by-step strategies for locating your target market, encouraging them to visit your feed and how to convert them to followers. You'll also learn how to safely automate these growth strategies (without bots that violate TOS!) and how to manage your following as it grows!
This module includes:
- 14 Video Lessons
- 1 Workbook
- 1 Relevant External Link
- 1 Quiz
Module 7: Analyzing & Optimizing
This module will teach you how to mine data from your Instagram insights and story analytics and use it to improve your future content and strategic decisions. I also teach you 8 additional methods for boosting your engagement that aren't found anywhere else in the course!
This module includes:
- 3 Video Lessons
- 3 Relevant External Links
- 1 Quiz
Module 8: Monetization
By module 8 you will be seeing some significant growth and engagement on your account. That makes it a great time to start implementing a monetization strategy. In this module you'll learn about a variety of options and will choose one (or more!) that work for you. There are lessons specific to those wanting to become an influencer and businesses wanting to utilize influencers. Also includes swipe copy, collaboration trackers, engagement calculators & more!
This module includes:
- 6 Video Lessons
- 3 Monetization Guides
- 4 Plug and Go Excel Sheets
- 1 Brand Collaboration Swipe Copy
- 1 Relevant External Link
- 1 Quiz
Module 9: Paid Advertising
In this module we explore boosted posts and Instagram ads as an additional strategy to increase web traffic, downloads, sign ups, engagement & more. I save this module for the end because I believe there is importance in building a strong organic strategy first. If and when you're ready to invest a little money into your biz this module will help you see a ROI!
This module includes:
- 3 Video Lessons
- 1 Workbook
- 1 Quiz
Module 10: Next Steps - Email List Growth
Now that you're comfortable creating compelling content, your account is growing and you've potentially monetized your following, it's time for the next step: moving your following to your email list. Instagram may not be around forever so this module teaches you how to prepare for that by creating a beautiful lead magnet and automatically delivering it to your audience through ConvertKit. This step will lead you towards a significant increase in business!
This module includes:
- 3 Video Lessons
- 1 FREE ConvertKit Membership
- 1 Quiz