- MODULE 1 →
- MODULE 2 →
- MODULE 3 →
- MODULE 4 →
- MODULE 5 →
- MODULE 6 →
- MODULE 7 →
- MODULE 8 →
- MODULE 9 →
- MODULE 10 →
- BONUSes →
1. Strong Foundations
In this module you'll learn the foundational pillars that make up a successful Instagram account. Most users skip these steps and their accounts fail to flourish as a result. Learn how to create an Instagram bio that converts, how to make the most of the link in your bio, choosing between a business & personal account, strategically select your focus & niche, setting realistic goals for success & much more!
Deciding on a Niche & Focus for Your Account
Choosing and Understanding Your Target Market
Determine Your Demographic Workbook
Choosing The Perfect Username & Profile Photo
Optimizing Your Bio for Increased Traffic & Followers
Optimizing The Link in Your Bio
Choosing Between a Personal or Business Account
2. Creating Quality Content
In this module you will learn how to strategically create content that stops users in their tracks, encourages engagement & helps build your authority! Lessons include: how to take great photos (even if you aren't a photographer!) how to edit photos like the pros, how to create graphics, how to easily create cohesion, how to build your visual brand & more!
Achieving High Quality Imagery Without Being a Pro
Establishing Theme & Cohesion in Your Account
How to Take Great Photos with Your Mobile Phone
How to Create Quality Graphics in Canva
Where to Find High Quality Stock Photos for Your Account
How to Edit Your Photos With Mobile Apps
How to Edit Photos in Lightroom
How to Achieve Visual Cohesiveness
3. Utilizing Instagram Stories
In this module I teach you everything you need to know about using one of Instagram's most powerful features - Instagram stories! You'll learn how to create compelling stories, effectively use the design tools, encourage engagement with polls, stickers & gifs, strategies to reach users outside of your current audience, make epic highlights & more!
Creating Stories & Understanding the Video Styles
How to Utilize Text in Your Instagram Stories
Instagram Story Text Tricks
How to Utilize The Drawing Tools
Bringing Life to Your Stories with Stickers, Gifs & Emojis
How to Reach More People with Your Stories
Improve Your Engagement with Polls & Questions
Sharing Posts & Other's Stories to Your Instagram Story
What are Instagram Highlights & Why They're Important
How to Create an Instagram Highlight
3 Different Ways to Create Instagram Highlight Covers
External Apps to Enhance Your Instagram Stories
How to Create a "Slide Show" Style Instagram Story
Adding Links to Your Instagram Stories
Send Traffic to Your Link Without The 'Swipe Up' Feature
4. The Power of Hashtags
Hashtags that have been carefully selected can bring a targeted stream of traffic to your feed, all day, every day! Skipping this part of your Instagram strategy will drastically reduce your ability to grow and receive engagement. In this module I teach you my tried and true methods for finding the tags that bring you the most exposure. I give you over 250 pre-selected hashtags you can use right away, teach you about brand tags and even the infamous shadowban!
How to Conduct High Quality Hashtag Research
Hashtag Research Workbook
Helpful Hashtag Research Tool
How to Choose, Use & Promote Your Brand Hashtag
How to Safely Avoid The Instagram Shadowban
5. Posting & Planning
What you're posting is extremely important, however how you post it is too! In this module I teach you what elements make up a perfectly optimized Instagram post. You'll learn how to write captions that invoke emotion, encourage engagement and get your audience to take action, when and how often to post, how to effectively schedule content in advance and make sure you are consistently putting out great content for your audience!
The Anatomy of a Perfect Post
Effective Caption Writing
How to Schedule Your Content Using Later
One FREE month of Later Premium
6. Account Growth
In this module you will learn how to quickly and effectively grow your Instagram following. Most importantly, you'll learn how to increase your following with targeted and engaged users (not just anyone!) I teach you my step-by-step strategies for locating your target market, encouraging them to visit your feed and how to convert them to followers. You'll also learn how to safely automate these growth strategies (without bots that violate TOS!) and how to manage your following as it grows!
Locate Your Ideal Audience Part 1
Locate Your Ideal Audience Part 2
Locate Your Ideal Audience Part 3
Locate Your Audience Workbook
Actively Grow Your Following Part 1
Actively Grow Your Following Part 2
Actively Grow Your Following Part 3
Actively Grow Your Following Part 4
Actively Grow Your Following Part 5
How to Safely Automate Your Growth Methods
Increase Your Following on Auto Pilot (New 2020 Method!)
Manage Your Following & Maintain Your Growth
Boost Engagement by Managing Your 'Ghost Followers'
7. Analyzing & Optimizing
This module will teach you how to mine data from your Instagram insights and story analytics and use it to improve your future content and strategic decisions. I also teach you 8 additional methods for boosting your engagement that aren't found anywhere else in the course!
Understanding & Using Your Insights to Improve
Additional Sources for Instagram Analytics
Instagram Story Analytics & Managing Your Story Controls
8 Methods for Boosting Engagement
By module 8 you will be seeing some significant growth and engagement on your account. That makes it a great time to start implementing a monetization strategy. In this module you'll learn about a variety of options and will choose one (or more!) that work for you. There are lessons specific to those wanting to become an influencer and businesses wanting to utilize influencers. Also includes swipe copy, collaboration trackers, engagement calculators & more!
Monetize Your Following Guide
Influencer Marketing for Influencers
Brand Collaboration Swipe Copy
Potential Collaboration Tracker
Influencer Marketing for Businesses
Instagram Influencer Tracker
Engagement Rate Calculator
How to Sell More With The Product Tagging Feature
The Psychology of Selling on Instagram Stories
Get More Clicks & Generate More Sales with IG Stories
9. Paid Advertising
In this module we explore boosted posts and Instagram ads as an additional strategy to increase web traffic, downloads, sign ups, engagement & more. I save this module for the end because I believe there is importance in building a strong organic strategy first. If and when you're ready to invest a little money into your biz this module will help you see a ROI!
Creating Instagram Ads in The Facebook Ads Manager
Creating Ads for Instagram Stories
Instagram Advertising Guide
10. Next Steps: Email List Growth
Now that you're comfortable creating compelling content, your account is growing and you've potentially monetized your following, it's time for the next step: moving your following to your email list. Instagram may not be around forever so this module teaches you how to prepare for that by creating a beautiful lead magnet and automatically delivering it to your audience through ConvertKit. This step will lead you towards a significant increase in business!
How to Create a Lead Magnet for Free in Canva
How to Link Your Lead Magnet to Your Email Software
FREE 14 day ConvertKit Trial
Bonus #1:Workbooks, Templates & Guides
These guides are integral to your absorption of the lessons inside The Instagram Ivy League. There is a total of 11 workbooks, templates & guides that cover: hashtag research, giveaways, visual branding, paid collaborations, goal setting, determining your target market & more!
Bonus #2:365 Days of Support
Also included in The Instagram Ivy League is 365 days of access to our VIP Support Group on Facebook. This group gives you private access to me whenever you need. You'll be joined by other members of the course so you can connect, build relationships and heck, maybe even make a few sales!
Bonus #3:Hashtag Starter Packs
While you will learn how to select the perfect hashtags for your unique account in module 3 it's always helpful to have a starting point. These Hashtag Starter Packs offer 55+ hand picked hashtags in 5 different niches: Health & Fitness, Adventure & Travel, Creative & Artistic, Business & Entrepreneurship, and Photography.